WBC11: The Twitter Analysis


So I did a small analysis of the Twitter hashtag #WBC11 to understand the reach and impressions it can generate.  Looking into the tools readily available to me I quickly realized that the Twitter API only allows me to analyze the last 1500 tweets under #WBC11.  As it turns out, that covers Sunday starting at about 3am until 4pm when I ran the analysis.

I have to admit the results are impressive!  Here is a sampling


TweetReach for #wbc11

Reached 404,903 people via 1,500 tweets


Generated 3,006,183 impressions (that’s 6M+ eyeballs!)


There were 431 Tweeters on Sunday meaning the community outside the WBC attendees was ACTIVE!


So who generated the most impressions on Sunday?  That would be @raelinn_wine!


809 Tweets were regular tweets, 245 ‘@’ replies, and 446 retweets!


Since Sunday is the LEAST active day, you can assume we had at least three days of activity like this.  Extrapolating that would mean we generated somewhere near 10,000,000 impressions and reached nearly 1.2M people during the conference!  That is quite a bit of exposure by any measure!

The power that bloggers have is amazing!  What a great community!

More later when I’m not sitting on a plane…


Author: Joel Vincent

Growth Hacker and wine lover

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