WBC11: The Twitter Analysis


So I did a small analysis of the Twitter hashtag #WBC11 to understand the reach and impressions it can generate.  Looking into the tools readily available to me I quickly realized that the Twitter API only allows me to analyze the last 1500 tweets under #WBC11.  As it turns out, that covers Sunday starting at about 3am until 4pm when I ran the analysis.

I have to admit the results are impressive!  Here is a sampling


TweetReach for #wbc11

Reached 404,903 people via 1,500 tweets


Generated 3,006,183 impressions (that’s 6M+ eyeballs!)


There were 431 Tweeters on Sunday meaning the community outside the WBC attendees was ACTIVE!


So who generated the most impressions on Sunday?  That would be @raelinn_wine!


809 Tweets were regular tweets, 245 ‘@’ replies, and 446 retweets!


Since Sunday is the LEAST active day, you can assume we had at least three days of activity like this.  Extrapolating that would mean we generated somewhere near 10,000,000 impressions and reached nearly 1.2M people during the conference!  That is quite a bit of exposure by any measure!

The power that bloggers have is amazing!  What a great community!

More later when I’m not sitting on a plane…


Dropbox – switched over and loving it

Since the new iCloud announcement signal led the death of the MobileMe
iDisk I had to find a way to store a TON of files I had up there. I
HATE using non-native apps for things like file sync’ing for business
but I finally bit the bullet. I figured if Apple wasn’t even
attempting to compete with these file cloud services then they must
have determined that the others worked well enough and it would have
take them too long to even catch up. So I did the homework and found
that DropBox was the favorite out there. I loaded it up on all
devices (iPad, iPhone, MacBook, iMac) and gave it a go.

As advertised, it shows up as a folder on all computers. Works with
drag-n-drop and is incredibly seamless. Transferred all my files
over without leaving the file manager/finder. Nice. iDisk out,
DropBox in.

Something to think about when things don’t make sense…

“It is more important that innocence be protected than it is that guilt be punished, for guilt and crimes are so frequent in this world that they cannot all be punished. But if innocence itself is brought to the bar and condemned, perhaps to die, then the citizen will say, “whether I do good or whether I do evil is immaterial, for innocence itself is no protection,” and if such an idea as that were to take hold in the mind of the citizen that would be the end of security whatsoever.”
— John Adams