Wine is becoming a study in new media…

So there are questions abound about what new web technology and media and how it interacts with the community.  Some say that new media isn’t going to work well with wine.  Others (myself included) believe wine is the perfect niche for the latest “virtual community” or “Web 2.0” technology and new media outlets.

Just came across a good example today –  This is effectively a television network about wine in Sonoma County.  Right now it consists of two shows and, while not “NBC” level of production value but its not half bad.  Multiple camera angles and smooth jump cut implies some level of production sofistication beyond me, my camcorder, and some PC importing software.

The show that was pointed out to me is called “What Lukka Likes”.  Here’s how the site describes it:

What Lukka Likes: An Adventure in Sonoma County Wine Tasting,” is a wine review show. Shot on location at Access Healdsburg TV Studios, “What Lukka Likes” is an objective look at the diversity of Sonoma County wines. Our host, and man of the world, Barndiva’s Lukka Feldman, broadcasts weekly with a smattering of local wine celebrities and Sonoma County color.

Lukka Feldman is a character but in a world where just about anyone can do some of these that might help in the long run.  The information is actually interesting, if you’re interested in watching a tasting.  I would suggest more “tutorial” style to just talking about what appear to be random selections connected to a theme.

Wine is a niche full of immense amounts of content just waiting to be unleashed with new technology.  Nice work Lukka.  Nod to narrowcast pioneer Tim at Winecast for blazing this trail…

Enjoy the Wine Life!

Author: Joel Vincent

Growth Hacker and wine lover

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