Wave of the Future? We’ll see…

Ice wine is a great desert all by itself or paired with the right fruit or sorbet.  I love the stuff.  Interesting packaging story at The Moodie Report.  Seems Schönmarke Gold Icewine is now being packaged in 50ml sizes.  To get the idea think “the little liquor bottle that you get hammered off of on a plane ride”.  The marketing plan (not a bad one) is to sell not only in retail stores (about $8) but to have them on planes. 

Terry Moran, President of Schönmarke Gold Icewine, said: “The mini is a great way of bringing new consumers to the brand. The promotional work we’ve done shows that, once travelers taste Schönmarke, there’s a very high level of acceptance, especially among women.”

Once you try it on the plane you can get off and buy it at most North American airports including John F. Kennedy International, Chicago O’Hare, Hartsfield-Jackson Atlanta International and Vancouver International.

Can’t complain about better wine selection on a plane…anything to help choke down the food on a long flight


Author: Joel Vincent

Growth Hacker and wine lover

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