Back From Vegas – Discovered Vinoce!

Whew!  Fun trip!

I’m back and fairly well unburied from the work I left behind.  Vegas is a blast if you do it with the right people (i.e. folks who can loosen up and have fun during a time when you are actually away from work).

While I assumed I wouldn’t get to taste and note any wines I just can’t help myself.  I’ve been introducing my friends and family to New World blends.  Typically referred as Red Table Wine, for years they got little attention – Red Table Wine sounds like its barely a notch above boxed wines.  Recently (1988) CA vineyards have put the effort in to publicise and market a new name “Meritage”, which is derived from “merit” and “heritage” and pronounced the same way.

Anyway, aside from having a blast I discovered “Vinoce” while having dinner at the Charlie Palmer Steakhouse in the Four Seasons hotel.  The dinner was solid but the wine was outstanding. 



Vinoce Red Table Wine is what we had with our steaks.  It was something else.  It had a cherry-chocolate aroma, big, dense berry flavors with a long, smooth finish.  If you’re not into CA big wines you’ll want to avoid this one but I’ll personally be hitting this vineyard on my next visit to Napa (which will be soon!).

Here are the vitals of the wine from their website.  Just to finish off the vacation I slapped a few memorable moments from our clubbing in Vegas at the bottom if you’re interested.

Meaning of Vinoce: (vin-o-chay) The name is a play on the winemaker’s name and his German-Italian heritage. Nuss means “nut” in German. Noce is “nut” in Italian. Hence Vinoce means “wine nut.”

Owners: Brian Nuss and Lori Brussock Nuss

Winegrower/Winemaker: Brian Nuss

The Wine: One wine is produced under the Vinoce label, a proprietary blend featuring Cabernet Franc, Cabernet Sauvignon, and Merlot from Mt. Veeder vineyards developed and managed by Brian Nuss

First Release: 1997 Vinoce Vineyards proprietary red wine available in October 2000. The blend is 50% Cabernet Franc, 30% Merlot, 20% Cabernet Sauvignon.

Annual Production: 1997 – 210 cases; 1998 – 200 cases; 1999 – 500 cases

Anticipated Annual Production: 1100 cases by 2005

Terrain: Vineyards are situated on Mt. Veeder at an elevation of 1600′. The land is full of natural beauty with steep mountainous terrain, canyons, rock outcroppings and thick forests. Coyote, bobcat, deer and other wildlife freely roam throughout.

Vineyards: Grapes are sourced from Mt. Veeder vineyards, developed and managed by Brian Nuss. These vineyards were planted in 1990. There are a total of 25 acres planted to Cabernet Sauvignon, Cabernet Franc, and Merlot. The well-drained, rocky volcanic soils require the vines to work harder to survive. Resulting berries are small with great intensity and concentration. These mountain vineyards sit high above the morning fog and enjoy a moderate and long ripening season.

Appellation: Mt. Veeder, Napa Valley. The Mt. Veeder growing region, located on the south-western slopes of Napa Valley, has long been recognized as ideal for Bordeaux-style grapes.

Grape Buyers: Robert Craig Wine Cellars, Cuvaison Winery, Ehlers Lane Winery

Business Profile: Vinoce Winery is a small family-owned winery dedicated to producing an outstanding wine that reflects its distinctive Mt. Veeder Appellation origins.

Vegas Baby!  Take it for what is worth and get a different slant on Enjoying the Wine Life!

Here are a couple from the VIP section of “Rain” at the Palms and from “Pur” at Ceasar’s Palace.







Author: Joel Vincent

Growth Hacker and wine lover

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